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Customer service without juggling five apps.

Website chat, email and WhatsApp land in one inbox, and an AI agent answers customers from what is on your site and in your store.

Book a demo See how it works

A customer asked in chat,then sent an email,and nobodyconnected the two.

In Backbone every message lands in a shared inbox and on the customer’s card. You see everything they wrote, and who on the team is handling it.

  • Every message from a customer, on every channel, on one card
  • A clear owner for every conversation
  • An alert when a conversation has waited too long
Chat and email conversations come together in one inbox and one customer card.
Service inbox4 open
I
Itai Rozen

Hi, is the hosting gift box still in stock?

Website chat · 15:58
Itai Rozen

Re: Stock and delivery to Haifa

Gmail · 15:12
M
Michal Dahan

Could I get an invoice for my order?

Outlook · 14:40
N
Noa Barak

Shipping update: is my order on the way?

Website chat · 13:05
I
Itai RozenOne customer card · 2 channels · 24 orders
Assigned to Noa

AI website chat, included in Backbone

A website chatthat knows what’s in stock.

Install it with the WordPress plugin or one line of code, and it appears on your site in your colors and logo. Every chat lands in the same inbox your team works in.

The customer asksIn their own words, even after your team has gone home.

The agent checksBefore it answers, it looks through your site, your documents, your FAQs and your store’s inventory.

And answers with a sourcePrice, stock and order status come straight from the store, and the customer can see where the answer came from.

And when it doesn’t know?It says so, and passes the chat to a person on your team with a summary.

An AI agent can still get things wrong. That’s why it only answers from the sources you set, and knows how to say “I don’t know”.

The Backbone AI chat open on a store’s website: a customer asks about a product, the agent checks inventory and the shipping policy and answers with sources. A question it can’t answer goes to a person with a summary.
Chat with the storeInstant replies

Hi, is the hosting gift box in stock? And when would it get to Haifa?

Checking the store’s sources
Store inventory · WooCommerce6 in stock
Shipping policy · shipping.pdf2–4 business days
Yes, the hosting gift box is in stock (₪249). Delivery to Haifa usually takes 2–4 business days. Shall I add it to your cart?
Store inventoryShipping policy

Can I add a handwritten greeting card?

I don’t have information on that, so I’m passing you to someone on the team who can help.

Passed to the team, with a summary Interested in the hosting gift box (in stock), delivery to Haifa. Open question: handwritten greeting card.

From questionto cart.

Customers add to cart without leaving the chat

The agent shows the product with live price and stock, suggests what goes with it, and adding it to the cart takes one tap.

A product card inside the chat, added to the cart.
BackboneWebsite chat

I’m looking for a housewarming gift, up to ₪300

Our hosting gift box is a great fit:

Hosting gift box In stock
₪249Add to cartAdded

Goes well with: glass tumblers · ₪99

“Where’s my order?”

A customer who is signed in to your site gets answers about their own orders only: what they ordered, where the parcel is and when it should arrive.

A signed-in customer asks about their order and gets its status.
I
Itai R. Signed in to the site

Where’s my order?

Order #DEMO-1024 has shipped and is on its way to you.
ReceivedPackedShippedDelivered

Not ready to buy? They leave their details

Someone who is interested but not ready leaves a phone number in the chat, and the lead lands in your inbox with the whole conversation.

Collecting a lead inside the chat.
BackboneWebsite chat

We’re an office of 40. Do you do holiday gift packages?

Happy to help. Would you like someone from our team to get back to you with a quote?

Full nameMichal D. Phone050-0000000

New lead added to the inbox, with a summary of the chat

The rep’s workspace: an agent summary, a reply suggestion, assignment and an internal note.
I
Itai RozenWebsite chat · passed on by the agent
UnassignedAssigned to Noa
Topic: gifts and delivery Sentiment: positive
Agent summaryInterested in the hosting gift box (in stock), delivery to Haifa. Open question: handwritten greeting card.

Can I add a handwritten greeting card?

Internal note · Noa: Dana, can you check with the warehouse whether we can add a card to the gift box?
Reply to customer    Internal noteReply to customer    Internal note
Sure! I’m checking with our warehouse and will get back to you today.Tab

The AI suggests a reply.Your team decideswhether to send it.

Reply suggestionAs your rep types, a suggestion appears in grey. Tab accepts it, and they can still edit.

The rep sendsThey read it, change what needs changing, and send.

AssignmentEvery conversation has one owner, so it’s always clear who is answering.

Internal noteNeed to check something with the warehouse? Leave a note inside the conversation. The customer never sees it.

You decideFor each channel, choose whether the agent replies first, only suggests replies, or stays out of it.

Everything a customer wrote,on any channel,on one card.

Today’s chat, the email from three days ago and their store orders. Your whole team sees the same picture.

Website chat · today

Hi, is the hosting gift box in stock?

Yes, 6 in stock. Shall I add it to your cart?

Email · 3 days ago
Stock and delivery question

Hi, I’d like to know whether the hosting gift box is in stock and how long delivery to Haifa takes.

WhatsApp · last week

When will the water bottle be back in stock?

It’s back! We’ve sent you a link.

Orders · WooCommerce
Order #DEMO-1024₪249
Order #DEMO-0987₪69
24 orders · total₪4,680

The customer card

Orders, the products they keep buying, an automatic summary of what they asked for, and their full history.

WhatsApp, Messenger and Instagram are connected with our team’s help while Meta approvals are in progress.

Know what’s happening in servicewithout asking anyone.

How many conversations are open, who on the team is available, whether you’re meeting response-time targets, and what customers keep asking about.

Conversations by channelChat, email and social in one chart.
Response-time targetsFirst reply against your target, in business hours only.
Recurring topicsConversations sorted automatically by the topics you set.

An online storeor a service business?

Every business sets this up differently. In the demo we’ll decide together which channels to connect, what the agent learns from, and where it stays out.

WooCommerce store

  • An AI website agent that answers about products, stock and shipping
  • Product cards, recommendations and add-to-cart in the chat
  • Signed-in customers get the status of their own orders
  • Orders, coupons and addresses on the customer card

Service business

  • One shared inbox for email, chat and social, for the whole team
  • An agent that answers from your documents, FAQs and policies
  • Or no AI at all: organized teamwork, assignment and reminders
  • Business hours, holidays and response-time targets

Channels

Connect them yourselfWebsite chat, Gmail and Google Workspace, Microsoft 365 and Outlook.

Connected with our helpWhatsApp, Messenger and Instagram. While Meta approvals are in progress, we connect them together with you.

LanguagesThe agent replies in Hebrew, English, Arabic, French and Russian.

What does it cost?

The inbox, the customer card and service management come with every plan. Your plan sets how many people are on the team, what the agent connects to and how many tokens are included each month.

Beyond your allowance it’s ₪0.12 per 1,000 tokens, the same in every plan, so you don’t pay more for the same usage just because you’ve grown.

Basic

₪249/ month

2M tokens a month

A small business that wants chat and email in one place, and an agent for the questions that keep coming up.

  • One inbox and customer card
  • Website chat and email: Gmail and Microsoft 365
  • Up to 2 team members, including the owner
  • Site and sitemap scanning
  • Ready-made Q&As
  • Five languages with automatic language menu
  • The full guardrail layer
  • Handoff to a person
  • WordPress plugin or a script tag
Choose Basic
Most popular

Business

₪599/ month

8M tokens a month

A busy store that wants the agent to answer about price, stock and orders too.

  • Everything in Basic
  • Up to 5 team members
  • Live price and stock from your catalog
  • Product cards and add-to-cart in chat
  • A sales agent that advises and builds a cart
  • Order status for signed-in customers
  • Lead capture in the chat
  • Conversation reports and export

Covers roughly 200 messages a day.

Choose Business

Professional

₪1,290/ month

20M tokens a month

A large service team, high volume and complex questions.

  • Everything in Business
  • Up to 15 team members
  • The highest engine tier
  • Deep conversation memory
  • Onboarding support
Choose Professional

Enterprise

Talk to us

Tokens as needed

Several sites, very high volume, or needs a sign-up form can’t cover.

  • Custom allowance and agreement
  • Several sites under one account
  • As many users as you need
  • Dedicated integrations
  • SLA and a named contact
Talk to us

Prices in ILS per month, excluding VAT. 1M is one million tokens.

Want to see how itworks for you?

Leave your details, and in a short demo we’ll show you how Backbone answers your customers’ real questions.

Book a demo

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